Learned something new about Finland on this travel-video site. I wonder if they eat the heads, or they have to cut the teeth out?
Lamprey have nothing to do with this hilarious article in the Helsingin Sanomat about the “authentic Finnish national costume,” the shellsuit (tracksuit in U.S.-English). However, in the lamprey video, you can see a Finn citizen happily eating flame-broiled lamprey while wearing what looks to be the notorious shellsuit.
There is a reason this get up doesnt make it onto Hel Looks.